As mentioned in my previous posts, the legal industry is at the start of a “Great Restart”. Law has been practiced the same way for hundreds of years. However, the introduction of new information technologies has shifted the way people obtain legal advice.

Many law firms fail or succeed based on their understanding of the market and their customer. “Market Research encompasses a number of different areas of research, including competition, pricing, geography, market, trends, and others”- Instructor Usha Srinivasan. The Lean Canvas applies market research and helps identify where a business’s unique strength lies.


Follow #StartUpEdu, @HeatherSDouglas, @BI_bestpractice, and @entrepreneurSCS on Twitter to join in on the entrepreneurship conversation.

This is a sponsored post on behalf of University of Toronto School of Continuing Studies Certificate in Entrepreneurship program; however, the opinions provided are my own.