Last week Diamond & Diamond was unmasked by the Toronto Star Reporter, Michele Henry. She unveiled lewd text messages between lawyer Jeremy Diamond and a staff member and revealed that the firm operated mostly as a referral service. Meaning that the firm advertised to the public and then referred the cases to other law firms for a fee.
Her articles raised more questions than answers to me.
- Michele Henry is a food reporter with the Toronto Star. Why did she feel compelled to write about law firms all of the sudden?
- Why write about this now? Was she tipped off? Who tipped her off? What were their motivations? Or has she been investigating this independently for months?
- Will Michele Henry investigate other law firms? Diamond & Diamond is not the only firm that feeds off referral fees. Will she take on the other law firms that advertise on TV?
- Diamond & Diamond has been feeding off referral fees for years. Other lawyers have known about this for years. Did lawyers have an obligation to blow the whistle? Are personal injury/ insurance defence lawyers complicit in Diamond & Diamond’s scheme?
- Assuming advertising needs to be controlled, with the ubiquity of the internet, how do we control lawyers’ advertising?
- And lastly, will reporters look into law firms’ connections with hospitals? (Some law firms get client referrals directly from hospital employees. And is that source of referrals ethical?)